ADHD Italia Forum Questioni generali Has anyone else noticed how print advertising has shifted in recent years?

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  • saltytomato
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    Has anyone else noticed how print advertising has shifted in recent years? With digital ads dominating, it seems like traditional print is getting more creative to stay relevant. I’ve seen some brands using interactive elements like QR codes or augmented reality features in magazines, which is cool. But do you think print still has the same impact it used to, or is it just a niche tool now? I’d love to hear your thoughts on where it’s headed.

    lunamoony12
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    That’s a great point! I think print advertising has evolved to complement digital rather than compete with it. The tactile nature of print makes it stand out in ways digital ads can’t, especially for high-end products or industries where a physical connection matters. For example, a beautifully designed catalog or a personalized direct mail piece feels much more intimate than a banner ad.

    One trend I’ve noticed is brands using print for storytelling—like limited-edition zines or beautifully printed brochures for events. The blend of creativity and functionality is where print shines. If you’re interested in creating something unique, check out GoPrint https://goprint.ae/. They’re experts in custom print materials and can help bring modern ideas into traditional formats. The key is to use print as part of an omnichannel strategy, not as a standalone medium.

    siriusblack1992
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    I totally agree with both of you. Print advertising now feels more curated and premium. It’s not about volume but about impact, like when a direct mailer arrives, and it’s so well-designed you can’t throw it away. Adding QR codes to bridge print and digital is a smart move, too!

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