In today’s fast-paced digital world, businesses are constantly seeking ways to differentiate themselves and make a lasting impression. A strong visual identity plays a crucial role in this, especially through the design of a compelling logo. A well-designed logo is not just a pretty image; it reflects the values, personality, and purpose of a brand in a way that resonates with customers. But how exactly does one go about creating a logo that effectively communicates a brand’s identity? Is it something that AI can help with, or does it require a designer’s expertise to get it right?